Fract House

Welcome

The home of Strategic Expertise on a Fractional Basis

The Partners

Emma O'Neal

Co-founder & Fractional CFO

Emma leads with the belief that finance strategy is a powerful tool for growth, transformational change and value creation.

With over 12 years of top-tier consulting experience at Deloitte and AlixPartners, Emma has also founded several of her own businesses and actively invests as an Angel in the consumer and tech sectors.

Emma is an ACA-qualified accountant with a degree in Mathematics.

Sophie Saunders

Co-founder & Fractional Growth Director

Sophie uses digital channels to scale consumer brands; testing consumer propositions, building long-term digital marketing & commercial strategies and identifying key growth drivers for scaling.

For over a decade Sophie has been at the forefront of eCommerce, at THG, Kantar and with a portfolio of scaling brands as Global eCommerce and Digital Marketing Director at investment accelerator Distill Ventures.

Victoria Maitland

FRACTIONAL CFO, CRO AND BOARD ADVISOR

Victoria partners with businesses of varying sizes and across a broad range of industries during periods of growth, transformation, and special situations. She serves in interim CFO and CRO roles and provides strategic financial support on a fractional basis, designed to align with each organisation's unique requirements.

Victoria is an experienced restructuring professional, most recently holding senior roles supporting the boards, executive teams, creditors, and key stakeholders of large, highly regulated global organisations through complex restructuring and turnaround processes. 

Our approach

We partner with ambitious leadership teams to accelerate growth, lay the right foundations, navigate change and build businesses that last.

Collaboration sits at the heart of everything we do — we embed seamlessly within leadership teams to become true partners.

Our perspective is unique: we blend top-tier consulting expertise with first-hand operationsl experience to deliver practical strategies and lasting impact.

Our offering

Finance

  • Fractional & Interim CFO Services
  • Business Planning & Forecasting
  • Operational Finance & Liquidity Management
  • Fundraising, M&A & Investor Relations

Growth

  • Fractional & Interim Growth Director Services
  • Customer, Product & Market Positioning
  • Growth Drivers & Success Metrics
  • Channel Assessment & Strategy

The FH Network

  • A trusted ecosystem of legal advisors, investors and executive stakeholders
  • Strategic insight backed by real relationships
  • Warm introductions that drive growth

Let's connect

The best relationships always start   with a conversation.

Get in touch