The Partners
Emma O'Neal
Co-founder & Fractional CFO
Emma leads with the belief that finance strategy is a powerful tool for growth, transformational change and value creation.
With over 12 years of top-tier consulting experience at Deloitte and AlixPartners, Emma has also founded several of her own businesses and actively invests as an Angel in the consumer and tech sectors.
Emma is an ACA-qualified accountant with a degree in Mathematics.
Questions many brands struggle with, which I help you answer:
- What does our trajectory look like under different business scenarios?
- How do we translate our business strategy into numbers?
- How do we prioritise our growth initiatives?
- How much runway do we have and how do we extend it?
- How do we fund our next stage of growth?
- When do we need to raise funds — and how much?
- Are we investor-ready?
- How do I communicate and build trust with investors?
- How do we use capital most effectively post-raise?
- Are we building long-term value?
GET IN TOUCH
I partner with founders and leadership teams to build financial capability and translate vision into implementable strategy.
Experience
DeloitteAlixPartnersIn Your DreamsAdora SwimAngel investor — consumer & tech