Client testimonials
Words from the founders we've stood beside.
Finance and growth leadership, embedded. Here's what the teams we've worked with say.
"Working with Emma has been a game-changer for In Your Dreams. She's not just a CFO, she's a strategic thought partner who truly gets what we're building. Emma has brought structure, clarity, and momentum to IYD from the get-go. She's strengthened how I lead and how we operate, by building systems and forecasts and shaping our sales strategy and team processes. Together we refined our growth strategy and translated it into an actionable, measurable plan.
Emma feels as though she is truly part of our small team and as a founder that level of support means everything. She is exceptionally intelligent, has deep integrity and a genuine understanding of what it takes to help businesses thrive.
Emma consistently goes above and beyond for In Your Dreams and has had a huge impact driving the business forward since joining the team. It has been an absolute pleasure working with her, I couldn't recommend her more and am so grateful for her support."
"Emma has been instrumental during our fundraise, helping us sharpen our investment story and structure the financial narrative so that it resonates with investors.
Her network, introductions and practical advice on managing our brand partners have been super impactful and added real value to our business. She is deeply invested in helping us succeed."
"Emma is an outstanding leader and was a real asset to our team at AlixPartners. She consistently delivered exceptional results on complex, high-stakes engagements, all whilst maintaining a strong team culture.
Emma combines analytical rigour with high emotional intelligence and a natural ability to rapidly build trust with stakeholders at all levels. She brings passion, wisdom and authenticity to everything she does. She is a formidable operator who leads with warmth and a winning mindset."
"As a small team, we were looking for someone who could bring real strategic direction to our DTC channel for the next 12–18 months — someone who could help us hit our targets and keep growing year-on-year across Australia, the UK, the US, and Canada.
In just three months, Sophie fully immersed herself in our eCom business. She built a detailed regional forecast and crafted a clear, actionable digital strategy that showed us exactly where to focus our time, energy, and budget to drive growth.
We now have a far more comprehensive DTC strategy that feeds directly into our broader business forecasts. We're focusing on the digital marketing efforts that actually drive profitable growth, and we've started to improve how we collaborate as a team across the digital mix. Sophie is fantastic to work with — she built great rapport with everyone and brought deep expertise that made a real difference. We look forward to continuing to work with her."
"Sophie has the rare ability to switch between big picture strategy and day-to-day execution constantly and seamlessly. It makes her a great partner for any digital business as she can see the whole journey and ensure alignment from vision through capabilities and systems. Sophie consistently puts metrics at the heart of the business, helping drive performance and build the data needed to support investment decisions.
Sophie builds effective relationships with founders and their teams, who always value her input highly."
"Sophie has been invaluable in helping us shape the direction of Rest + Wild. She's connected us with the right people, from agency partners to key hires, and helped us reshape and refine our marketing strategy to align with our long-term goals. Her depth of experience means she sees both the bigger picture and the finer details, knowing exactly which questions to ask to move things forward.
She brings warmth, clarity, and genuine enthusiasm to every conversation, making her a brilliant partner."
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