The Partners
Sophie Saunders
Co-founder & Fractional Growth Director
Sophie uses digital channels to scale consumer brands; testing consumer propositions, building long-term digital marketing & commercial strategies and identifying key growth drivers for scaling.
For over a decade Sophie has been at the forefront of eCommerce, at THG, Kantar and with a portfolio of scaling brands as Global eCommerce and Digital Marketing Director at investment accelerator Distill Ventures.
Questions many brands struggle with, which I help you answer:
- What does our next stage of growth look like?
- What are our core growth drivers to scalable and profitable growth?
- How do we balance our efforts across customer acquisition, retention and lifetime value?
- What are our North Star metrics and supporting KPIs?
- How do we grow the team to achieve all of this?
- How do we communicate our digital performance and future strategy to investors?
- What is the roadmap to our goal?
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I work with leadership teams to clarify where growth will come from, which channels to prioritise, and how to align their marketing, creative and data around a single growth plan.
Experience
THGKantarDistill VenturesUltra VioletteRest + WildVapoura Rum